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Social Media Marketing

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Why Return on Ad Spend (ROAS) Is the Best Metric for Online Advertising Campaigns

Whether you’re running a campaign on Google Ads, Microsoft Advertising, or Facebook Ads, you can probably track multiple metrics. Tracking click-through rate (CTR) will reveal the percentage of users who clicked your ads after seeing them. Tracking conversion rate will reveal the percentage of users who performed a conversion action after clicking one of your …

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How to Avoid These 7 Common Social Media Marketing Mistakes

What has always been the most effective way to generate new business? Referrals from existing customers to their friends and families. Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials …

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