IgniteClick

Phil Thompson

Breaking Down the 7 Stages of an E-Commerce Sales Funnel

If you operate an e-commerce store, you need to familiarize yourself with the sales funnel. It represents the journey of a typical customer from awareness of your brand, to interest, and so on until they are loyal fans of your business. Understanding the customer’s journey is essential to your e-commerce store’s long-term success.

Ads on a London street

Why Return on Ad Spend (ROAS) Is the Best Metric for Online Advertising Campaigns

Whether you’re running a campaign on Google Ads, Microsoft Advertising, or Facebook Ads, you can probably track multiple metrics. Tracking click-through rate (CTR) will reveal the percentage of users who clicked your ads after seeing them. Tracking conversion rate will reveal the percentage of users who performed a conversion action after clicking one of your …

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