Clodagh O’Brien writes:
It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience.
There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the right time.
We’ll take a look here at eight simple but effective ways to create great content for any social platform.